An overview of my current and past research.

Vishal P. Singh (NYU Stern)

Past Talks

Curriculum Vitae (PDF)

Selected Publications :

  1. Chintagunta, P. J.P. Dube, V. Singh (2002) “Market Structure Across Stores: an application of a random coefficients model with store level data,”, Advances in Econometrics: Econometric Models in Marketing, ed. Philip Hans Franses and Alan Montgomery (JAI Press: 2002).
  2. Chintagunta, P. J.P. Dube, V. Singh (2003) “Balancing profitability and customer welfare in a supermarket chain,” with Pradeep Chintagunta and J.P. Dube, Quantitative Marketing and Economics, Inaugural Issue, 1 (1), 2003 .
  3. Singh, V, K. Hansen and S. Gupta (2005) “Modeling Preferences for Common Attributes in Multi-category Choice” (with), Journal of Marketing Research, 42, 2, 195-209. (Nominated for Paul Green Award)
  4. Hansen, K. V. Singh, P. Chintagunta (2006) “Understanding the Store-brand Purchase Behavior Across Categories”, Marketing Science, vol 25, No.1, 75-90
  5. Lewis, M. V.Singh, S. Fay (2006) “Forecasting the Impact of Non-linear Shipping and Handling Fees”, Marketing Science vol 25, No.1, 51-64
  6. Singh, V. K. Hansen, R. Blattberg (2006) “Market Entry and Consumer Behavior: Case of Wal-Mart Supercenter”, Marketing Science, 25(5), 457-476
  7. Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D., Narayanan, S., Orhun, Y., Reiss, P., Seim, K. Singh, V., Thomadsen, R., Zhu, T., (2008), “Discrete Choice Models of Firms’ Strategic Decisions”, Marketing Letters, 19:399–416
  8. Singh, V; T. Zhu (2008) “Pricing and Market Concentration Oligopoly Markets” Marketing Science 27(6):1020-1035
  9. Hansen, K and V. Singh (2008) “Research Note: Does Store Brand Create Store Loyalty? An Empirical Investigation”, Management Science 54(10): 1828-1834
  10. Chen, T, B. Sun, V. Singh (2009) “Investigating Consumer Choice Dynamics Around Marlboro Friday”, Marketing Science Vol. 28, No. 4, July–August 2009, pp. 740–758
  11. Hansen, K V. Singh (2009) “Market Structure Across Retail Formats” Marketing Science 28(4):656- 673
  12. Zhu, T; V. Singh; M. Manuszak (2009) “Market Structure and Competition in the Retail Discount Industry”, Journal of Marketing Research Vol. 46, No. 4, pp. 453-466 (Nominated for Paul Green Award)
  13. Zhu, T; Singh, V (2009)“Spatial Competition with Endogenous Location Choices – An Application to Discount Retailing” Quantitative Marketing and Economics 7:1–35
  14. Khan, Romana, Michael Lewis, and Vishal Singh. 2009. “Dynamic Customer Management and the Value of One-to-One Marketing.” Marketing Science 28 (6). INFORMS: 1063–79. 3
  15. Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell and Barbara E. Kahn. (2010) Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research. Marketing Letters 21:3, 301-315
  16. Zhu, T; V. Singh; A. Dukes (2011) “Local Competition, Entry, and Agglomeration”, Quantitative Marketing and Economics Volume 9, pp 129-154
  17. Khan, Romana, Kanishka Misra, and Vishal Singh. (2013). “Ideology and Brand Consumption.” Psychological Science 24 (3). Sage Publications Sage CA: Los Angeles, CA: 326–33
  18. Hansen, K., R. Khan, and V. Singh (2014), “Hierarchical Modeling of Choice Concentration of US Households,” in Bayesian Inference in the Social Sciences, I. Jeliazkov, and X. Yang, (Eds.): Wiley, pp. 249-268
  19. Khan R.; K. Misra, V. Singh (2015) “Will a Fat Tax Work?” Marketing Science 35 (1). INFORMS: 10–26. (Finalist for best paper in Marketing Science)
  20. Wang, Y., M. Lewis, V. Singh (2015) “The Complex Consequences of Counter Marketing: Case of Cigarettes” Marketing Science 35 (1), 52-73
  21. Baek Jung Kim, Vishal Singh, and Russell S. Winer (2017), “The 80-20 Rule in Marketing: An Empirical Generalization,” Marketing Letters, 28 (December), 491-507.
  22. Jost, John, Melanie Langer, and Vishal Singh (2017) “The Politics of Buying, Boycotting, Complaining, and Disputing” Journal of Consumer Research, Volume 44, Issue 3
  23. Rafael Thomadson, Robert Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, Wendy Wood, “How Context Affects Choices,” Customer Needs and Solutions, March 2018, Volume 5, Issue 1–2, pp 3–14
  24. Morisi,Davide, John Jost & Vishal Singh “An Asymmetrical President in Power Effect” (American Journal of Political Science, 113, 2, p. 614-620)
  25. “Heterogeneous Price Effects of Mergers: Evidence from the Car Rental Industry” with Umut Guler, and K. Misra (2019) (forthcoming Marketing Science)

Working Papers

  1. “Choice Concentration”, with Karsten Hansen (R&R Management Science)
  2. “Does Brand Strength Moderate the Effectiveness of Counter-Marketing Techniques?” with Yanwen Wang and Mike Lewis (R&R Journal of Marketing, Special issue ‘Better Marketing for better world’)
  3. “Religiosity and Negative Word-of-mouth Behavior” with Riza Casidy & Adam Duhachek (first round, JMR)
  4. “A Sticky-Price view of Hoarding” with Christopher Hansman, Harrison Hong and Aureo De Paula
  5. “Charitable Giving: An Empirical Investigation” with Adam Duhachek
  6. “Peer Effects in Platform Adoption: Case of US High School Teachers” with Baek Jung & Masakazu Ishihara